Bytemobile Releases 1Q 2010 Global Metrics Report

Video Dominates Wireless Data Traffic Mix

SANTA CLARA, Calif., February 17, 2010

Bytemobile, Inc., the global leader in mobile internet solutions, today released its first-quarter 2010 Mobile Minute Metrics report. The report anonymously sources the aggregate data traffic in a global cross-section of Bytemobile customers’ wireless networks and provides insight into the current state of the mobile ecosystem.

Analysis of various 3G networks indicates that the data traffic mix is consistent across geographies – with video as the dominant form of traffic.

Other key data from the report:

  • Video is the dominant form of laptop-generated wireless traffic. However, automatic software updates consume 10% of the total laptop-generated volume in networks.
  • A minority of mobile data users consume the majority of network bandwidth – with 10% generating approximately 85% of total traffic.
  • Consistent with 4Q 2009, internet videos average approximately five minutes in length, but users watch them for an average of less than 60 seconds.
  • Generally, the majority of mobile videos are downloaded by more than one user, with 36% of videos downloaded up to 100 times and 6% of videos downloaded 1,000 times or more.

For an interactive presentation of the 1Q 2010 Mobile Minute Metrics report, please click here.

About Bytemobile, Inc.
Bytemobile’s Unison Mobile Internet Platform enables wireless operators to meet consumer demand for mobile video and web content. The company’s solutions also dramatically improve bandwidth efficiency and reduce infrastructure costs throughout the network. Bytemobile® products and services have been deployed with 115 operators in 56 countries and 12 of the world’s top 15 tier-one operators. The company is committed to helping its customers and partners deliver green mobile internet services in a sustainable network environment. To learn more, visit www.bytemobile.com.

Bytemobile and the Bytemobile logo are trademarks, service marks and/or registered trademarks of Bytemobile, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.

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